Data
Player data built for regulated markets.
Over 100M iGaming and crypto user records worldwide. Encrypted, federated and consented market by market.
How it is governed
Three rules that hold everywhere
The same three rules govern this website, our contracts and every audience we build
Operating model
Four data estates. One customized ID graph.
We buy data
Have player or consumer data? We’ll buy it.
Turn a dormant data asset into revenue
Sevenfold acquires and licenses data sets from operators, platforms and data owners to grow the player graph. Sell outright, license for a term, or share revenue on what the data earns. Every purchase runs under a written agreement covering provenance, consent, permitted use and the law of the market concerned.
What we buy
Player, customer and user records from iGaming, betting and crypto audiences, plus engagement and transaction signals.
Who we buy from
Operators, platforms, affiliates and licensed brokers — including brands that have wound down, where consent and provenance can still be evidenced.
What we check first
Lawfully collected, consented, 18+, and permitted for the use we intend. Provenance is evidenced market by market before anything enters the platform.
Investment
A hybrid, performance-based model
| Element | Description | Billed |
|---|---|---|
| Consulting | Discovery, design, implementation and continuous optimization | Hourly |
| Data | Building an advanced data platform | On quantity of data and data cost |
| Technology | Advanced AI and programmatic engines running 24/7 | On data, storage and computational volumes |
| Media | Engagement channel costs | On cost of engagement across channels |
Consent per market
Evidenced before purchased data enters the platform, and re-checked when a data set is put to a new use.
Local data protection law
Programs mapped to the data protection and gaming regime in force in each market, and to the contract that governs the engagement.
Responsible gaming
18+ audiences, operator directives and self-exclusion lists built into every campaign.