Mobile Activation
Control the device. Own the player.
Leverage our global MVNO capabilities to provide an ad driven marketing solution for higher ROI and longer LTV.
How it works
An operator-branded device, funded by advertising
The marketing channel becomes the product
Handsets are branded and controlled by the operator, distributed at scale, and paid for by the advertising and placement revenue they carry — not by the marketing budget.
Branded devices at scale
Operator-branded handsets, with different models for VIP and other player segments.
Ad-driven economics
Advertising, app placement and on-device revenue fund the programme rather than the media line.
A direct channel
Controlled SMS, app install and on-device game delivery, with no intermediary between brand and player.
Data you own
Device, location and usage signals feed straight back into your player graph, under the terms of your programme agreement.
Why it pays
Higher ROI, longer LTV
A captive ecosystem changes the acquisition maths. The device keeps the brand in the player’s pocket, so the cost of reaching them falls while the time they stay rises.
- Lower CPA than equivalent media spend
- Increased frequency, retention and share of wallet
- Stronger reactivation of dormant players
- Recurring annual model with a device refresh cycle
New revenue streams
Direct delivery of games and apps, advertising revenue, funds-transfer and fintech products, and partner placement on the device.
Retail and online together
Online and in-venue data top-up ties the digital programme back to footfall.
Built on the player graph
Devices are targeted at scored, matched audiences rather than issued at random — the graph decides who gets one.